Updated 26.7.2026

Guide

VAT-exempt sales: which sales are free of VAT

What VAT-exempt sales means

Value-added tax is a consumption tax added to the price of goods or services sold. VAT-exempt sales mean that no VAT is added to the invoice at all, because the law has excluded that particular type of sale from taxation. This isn't a reduced tax rate — it's a case of no tax being charged whatsoever.

The most important thing to understand is this: exemption is based on the VAT Act and the actual content of the service — not on the seller's own choice or a note written on the invoice. You can't decide to invoice without VAT just because it would be cheaper for the customer. If your sale doesn't meet the conditions for exemption, VAT must be charged.

Exemption also has a flip side that surprises many people: VAT-exempt sales generally don't come with the right to deduct VAT included in your own purchases. Exemption doesn't automatically mean a better margin — it's its own system with its own rules. That's why it's worth clarifying VAT treatment carefully rather than assuming tax-exempt is always the better option.

For a light entrepreneur, what matters is that VAT appears correctly on the invoice: for taxable sales, VAT is added to the price and remitted onward; for VAT-exempt sales, the invoice states the basis for the exemption. The difference is clear to the customer, and correct treatment on your part means you won't need to correct invoices afterward. When you invoice through Truster, the app guides you through the choice, and customer support helps with interpretation.

Health and medical care services

Health and medical care is the best-known VAT-exempt sector. The exemption covers care aimed at determining, restoring or maintaining a person's state of health, provided by a healthcare professional in accordance with the regulations governing their profession.

The line is drawn strictly. For massage, for example, what matters is whether the practitioner is a healthcare professional and whether the treatment is medical care or a general wellness service. The same service can be tax-exempt when performed by one person and taxable when performed by another. If you work in the healthcare sector, always check your own situation on the Finnish Tax Administration's website (vero.fi) before invoicing.

The same logic applies to other healthcare services: physiotherapy and foot care, for instance, can be VAT-exempt when the legal conditions are met, while relaxation treatments and beauty care are taxable services. What matters isn't the name of the service but its actual content and the practitioner's status as a healthcare professional. It's worth describing your service precisely when working out its tax treatment.

If you work as a light entrepreneur in healthcare, clarify two things for yourself before your first invoice: your own status as a healthcare professional, and the actual content of the service you're selling. Once these are clear, choosing the correct VAT treatment is easy, and you'll be able to justify it to your customer. When in doubt, ask the Tax Administration for advice before invoicing.

Education, under certain conditions

The VAT exemption for education covers statutory education and education supported by state funds under the law. This includes, for example, general and vocational education organized under education legislation. The exemption is tied to the legal basis on which the education is organized — not to the fact that the content is educational.

In practice, this means that coaching, private lessons, workshops and courses sold by a light entrepreneur are usually subject to VAT, even if their content is educational. If you sell teaching services to, say, an educational institution, the tax treatment depends on the arrangement. Check the interpretation on vero.fi or ask the Tax Administration in advance.

A practical example: if you run a paid coaching course for private customers, your sales are, as a rule, taxable, even if you teach the same content taught at an educational institution. But if an institution buys teaching from you as part of its statutory education, the overall picture may be different. Since the outcome depends on the details of the arrangement, confirm the tax treatment before signing the agreement.

If you work at the intersection of training and consulting, remember that staff training sold to corporate customers is also, as a rule, a taxable service. Being taxable isn't a problem: a business customer can usually deduct the VAT included in the invoice in their own taxation, so it doesn't make your service more expensive for them.

Performance fees in certain situations

A performing artist's fee can, in certain situations, be VAT-exempt. The exemption covers, for example, compensation paid to a musician, actor or other performing artist for their performance, in situations defined by law. This exemption is also narrowly defined and applies specifically to artistic performance.

The line runs between performing and other kinds of service. Hosting, teaching or the technical execution of an event, for instance, is not artistic performance, even if it happens on a stage. So the same person may invoice a tax-exempt performance fee for one gig and a taxable service for another. Confirm the nature of your own gig on vero.fi.

Always record the nature of the gig in both the contract and the invoice: what is being done at the event and in what role you're performing. Clear documentation helps both you and your customer if the tax treatment is revisited later. If you provide the same customer with both performances and other services, list them separately on the invoice rather than lumping everything onto one line.

Why the boundaries are strict, and how to get it right

VAT exemption is an exception to the general rule, and exceptions are interpreted narrowly. This protects the tax system: if everyone could simply decide their own sales were tax-exempt, tax revenue would go uncollected. The flip side is that incorrect VAT treatment can lead to having to pay the tax retroactively, so it's not worth guessing at the interpretation.

Here's what to do: check the tax treatment of your service on vero.fi before your first invoice, and ask the Tax Administration if anything is unclear. When you invoice through Truster, you select the correct VAT treatment while creating the invoice, and our customer support helps if you're not sure about the choice. This way your invoices are correct from the start, for both your customer and the tax authorities.

Also remember that VAT rules change from time to time: tax rates and exemptions are periodically revised in legislation. So don't rely on old memories or advice from online forums — always check the Tax Administration's up-to-date guidance on vero.fi. That's the only reliable way to stay correct in both your pricing and your invoicing.

A good rule of thumb: if you find yourself wondering whether your sale is tax-exempt, the matter needs to be clarified, not guessed at. The Tax Administration's guidance is detailed and includes examples specific to your field. Sort it out carefully once, note down the justification, and apply the same treatment consistently to all similar invoices going forward.

Frequently asked questions

Is massage exempt from VAT?

It depends on the situation. Exemption requires, among other things, that the service is health or medical care and that the practitioner is a healthcare professional. General wellness massage is, as a rule, taxable. Check your own situation on vero.fi.

Can I decide myself to invoice without VAT?

No, you can't. Exemption is based on the VAT Act and the actual content of the service. If your sale doesn't meet the legally defined conditions, VAT must be charged on it, and incorrect treatment can lead to having to pay the tax retroactively.

What is the general VAT rate?

The general VAT rate is 25.5%. Reduced rates apply to some goods and services, and some sales are exempt from VAT entirely. You can find the current tax rates on vero.fi.

How do I choose the correct VAT treatment in Truster?

You select the VAT treatment in the app while creating the invoice. Check the tax treatment of your service on vero.fi, and contact Truster customer support if anything is unclear before sending the invoice.

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VAT-exempt sales for light entrepreneurs | Truster